2014, The year of the Bloom
Vilah Bloom is blooming with much excitement! After 3 years of creative design concept and research, we are happy to announce our Spring 2014 launch. With much anticipation from both our company and gracious followers, Vilah Bloom bags are now available online and at select retail stores nationwide. Please stay tuned for a list of retailers near you.
So, where does the "Bloom" in "Vilah Bloom" come from? A lot of people have guessed that it's our daughter Vilah's middle name. Actually, while constructing our brand name Jackie was looking at an old photograph of herself as a child picking beautiful white blooms of wildflowers at her grandparent's Lake Charlevoix home. The picture resembled Vilah so much that Jackie couldn't get the words "Vilah" and "Bloom" out of her head. It was then that she knew "Vilah Bloom" was meant to be.
Oh ya, our daughter Vilah's middle name is Paige.
Below, Jackie picking blooms of white- 1983